Branding
LIBERATION 49: LOS ANGELES DODGERS BARBIE
Last fall, Mattel produced three fabulous Major League Baseball Barbies- one for the Dodgers, one for the Yankees, and one for the Cubs. Designed for the Barbie Collectibles line, as opposed to the play line, these dolls…
LIBERATION 29: WORKING WOMAN BARBIE
Mattel took a lot of eggs in the face with the infamous Teen Talk Barbie (“Math class is tough!”). They weren’t about to repeat that mistake with their new talker. Working Woman Barbie informs us that “Going…
LIBERATION 22: NASCAR OFFICIAL #94 BARBIE
Never one to let a success go unfollowed, Mattel produced the bizarrely named Nascar Official #94 Barbie as a follow-up to the Nascar 50th Anniversary Barbie. Contrary to their usual behavior, Mattel made this doll just as…
Liberation 6: Hallmark’s Holiday Voyage Barbie
Mattel puts out a lot of ‘historical’ theme dolls. Some of them are wonderful, and others are, well, not wonderful. I’ve always found it interesting that Mattel does so many 1920s dolls, since the idealized flapper has…
Liberation 3: Oscar De La Renta Barbie
I admit it.. I’m a child of the 80’s. And I still think that the fashions Oscar de la Renta designed for Barbie are some of her best ever. So I couldn’t possibly resist this doll. The…
